THE SECRET LIFE OF BRANDS

Brands today have a vibrant social life beyond the official efforts of brand managers. Out in the world, multiple voices appropriate the brand, contribute to its meaning, and give it a biography all its own. Protobrand decodes the underlying dynamics of this rich, unseen life. We help clients look past the conventional wisdom to see what is often hidden in plain sight. The result? Brands that resonate genuinely across markets, cultures, economies, and time.

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