Creating a great brand begins with a thorough understanding of the environment and culture surrounding the brand. Next comes a careful formulation of strategy grounded in that context. Finally, artistic expression of the brand fully captures the strategy. It's not magic. It's not luck. It's thoughtfully directed effort, a creative explosion, and disciplined execution. Whether your brand is viewed digitally or on a supermarket shelf, each of the 18 dimensions of the audit represents a necessary step on the transformative journey from white noise to greatness.
"We were extremely pleased with the work Protobrand provided us. The 18-Point Brand Audit, was
conducted by a seasoned team of professionals, who reviewed and evaluated our brand's current communication practices and
processes. The audit was comprehensive and extensive, and their objectivity added a great deal of value to the process.
The analysis and recommendations provided us with a roadmap for improving current communication practices, and evolving
the Amica brand".
Craig Phelps, SVP, Corporate Communications
Craig Phelps, SVP, Corporate Communications
"Protobrand's 18-Point Brand Audit provided Eastern Bank with a comprehensive view of the
environment surrounding our brand and where the company fit. The thorough deconstruction of marketing communications for
Eastern Bank provided a blueprint for taking our brand to the next level. With this information in hand, we have the
elements needed to better express what sets Eastern Bank apart from its competitors. We found the entire process very
satisfying and a true accomplishment."
Joe Bartolotta, SVP, Marketing
Joe Bartolotta, SVP, Marketing
