OUR META4 INSIGHT
TOOL DIGS DEEPER
M4 PROVIDES A VISUAL MOSAIC OF UNDERSTANDING
They say a picture is worth a thousand words,
so how about a thousand pictures? Meta4 Insight utilizes our vast image library to dig beyond socially constructed responses, tap directly into the pre-verbal centers of the brain, and reveal our
deep-seated emotions and motivations.
“The fact that it is fresh, new, exciting, amazing, delicious. BRAND X constantly comes up with new ideas which is shown in this image by the way the colors are shown, and design.”
(216, Female, Age 29)
“The image makes me think of college ball players famished after a long practice and wanting a great big burger and delicious fries to satiate that hunger. It also makes me think of a father playing catch with his son and taking him out for a treat after for a burger and a drink with many different flavors.”
(241, Male, Age 27)
“It’s unique and full of like and is different. It has variety. BRAND Y is certainly full of like and brings a lot of favor to the table. No one in town can even come close.”
(138, Male, Age 41)
They like BRAND Y because it reminds them of the natural beauty of life, because it tastes naturally delicious and is refreshing to life. This image shows how there is a natural essence to the truth of life when combined with a delicious meal”
(142, Female, Age 24)
ACTUAL PARTICIPANT RESPONSES
SUPPORTED BY QUANTITATIVE DATA
Meta4 Insight yields both qualitative and quantitative data. Through the use of cognitive questions, we are able to capture a more complete understanding of people's attitudes and behaviors.
FROM DATA TO INSIGHTS THROUGH INTERPRETIVE ANALYSIS
We employ a seasoned team of analysts who apply scientifically validated theories and frameworks to data analysis and interpretation.
YOUR RESEARCH WITH META4
Our Kickstart approach is designed for projects where speed and efficiency are key priorities.
START TO FINISH
*Assumes incidence above 20%
We recruit and survey 100 people that matter to you.
We analyze and interpret the data.
We summarize and present the insights in a report.
You brief us on what you need to know.
We program an online survey with a visual exercise and 10 cognitive questions.