Meta4 is a consumer insight tool that unearths consumers' deep seated thoughts and feelings across quantitatively valid universes. The results are well-grounded insights backed by a degree of quantitative validity never before found in consumer research.

Meta4 is a consumer insight tool that unearths consumers' deep seated thoughts and feelings across quantitatively valid universes. The results are well-grounded insights backed by a degree of quantitative validity never before found in consumer research.

Determining the strengths and weaknesses of alternative positioning statements is a commonly used application for Meta4. In addition to providing quantifiable results on traditional metrics such as clarity, believability, fit, and personal relevance, the visual exercises provide a window to understand the deep meaning driving the numbers.

How the senses orchestrate in the minds of consumers oftentimes makes or breaks a product. By enabling people to speak about one sense, say taste, in terms of another like touch, Meta4 gives voice to the experiences people have about the physical signals from their environment.

The interplay of words, pictures, colors, and shapes that occurs within everything from advertising to package design lends itself naturally to evaluation through Meta4. Using visual stimuli to understand the preconscious and unconscious thoughts evoked by new creative avoids putting consumers in the position of "creative director," and so produces a truer picture of its potential impact and effectiveness.

A Meta4-based segmentation opens a window to the emotional underpinnings behind the standard psychographic and demographic variables. As a precursor to or fully integrated component of traditional  research, Meta4 uncovers the "why" of consumption, and connects it to the "how much" and "how often." The result is a numerical, verbal, and visual picture of data that is unique to Meta4.