Anders Bengtsson, Ph.D.
Brand Strategy
Anders is an expert in strategic brand management, specializing in strategy development, cultural branding principles, and consumer brand relationship management. He has experience consulting with leading international companies on their branding strategies, including clients such as Dunkin' Brands, VistaPrint, Eastern Bank, and House of Prince.
Before joining Protobrand, Anders spent over ten years in academia conducting research and teaching brand management and consumer behavior. He has written extensively on the role of brands as important agents of consumer culture, and how consumers enter relationships with brands and use them to construct individual and collective identities, which have appeared in books and numerous journals including International Marketing Review, Industrial Marketing Management, and Journal of Product and Brand Management.
Anders received his M.S. and Ph.D. in Marketing from Lund University, Sweden.
Anders is an expert in strategic brand management, specializing in strategy development, cultural branding principles, and consumer brand relationship management. He has experience consulting with leading international companies on their branding strategies, including clients such as Dunkin' Brands, VistaPrint, Eastern Bank, and House of Prince.
Before joining Protobrand, Anders spent over ten years in academia conducting research and teaching brand management and consumer behavior. He has written extensively on the role of brands as important agents of consumer culture, and how consumers enter relationships with brands and use them to construct individual and collective identities, which have appeared in books and numerous journals including International Marketing Review, Industrial Marketing Management, and Journal of Product and Brand Management.
Anders received his M.S. and Ph.D. in Marketing from Lund University, Sweden.