Bob Robbins
Founding Partner
Bob has spent thirty years launching new companies and brands as well as transforming large multinational companies. He has helped numerous clients worldwide to achieve a strategic business advantage, while optimizing the value of their brand equity. Bob has worked with CEOs and executive teams for global consumer and business-to-business companies including GE, Staples, Kraft Foods, Merrill Lynch, and Abbott Laboratories. His activities with these companies span from vision and value proposition development to brand equity measurement and experience innovation.
Prior to co-founding Protobrand, Bob served as Chief Operating Officer of BrandEquity International and as Chief Branding Officer of Nexient Corporation. He has held senior management positions with BBDO Worldwide, Ogilvy & Mather, and J.C. Penney.
Bob is a recipient of the highly coveted Grand EFFIE award for his work on the GE brand campaign ❝We Bring Good Things To Life.❞
Bob has spent thirty years launching new companies and brands as well as transforming large multinational companies. He has helped numerous clients worldwide to achieve a strategic business advantage, while optimizing the value of their brand equity. Bob has worked with CEOs and executive teams for global consumer and business-to-business companies including GE, Staples, Kraft Foods, Merrill Lynch, and Abbott Laboratories. His activities with these companies span from vision and value proposition development to brand equity measurement and experience innovation.
Prior to co-founding Protobrand, Bob served as Chief Operating Officer of BrandEquity International and as Chief Branding Officer of Nexient Corporation. He has held senior management positions with BBDO Worldwide, Ogilvy & Mather, and J.C. Penney.
Bob is a recipient of the highly coveted Grand EFFIE award for his work on the GE brand campaign ❝We Bring Good Things To Life.❞
