Bob Russell

Design

At Protobrand, Bob Russell specializes in harmonizing and integrating multiple design disciplines including naming, identity, signage, architecture, interior environments, merchandising, packaging, retail brands, web and communications, to create powerful single-minded, emotionally-driven brands.
Bob has directed strategic design initiatives for clients including RSA Security, Nestle, Fidelity Investments, Toronto Raptors and Miami Heat basketball teams.
Before joining Protobrand, Bob led award-winning creative and design firms for the past three decades. His creative work and writings on the use of design as a strategic tool has been widely published internationally.

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