Ellen Hoffman
Research
Ellen brings expertise in market research and project management to her role as Research Director of Protobrand. Ellen's background includes over 20 years of experience in marketing intelligence and market research across a wide range of clients and industries. She has strong credentials in branding research, advertising effectiveness, customer satisfaction, strategic positioning and messaging, and product development.
Prior to joining Protobrand, Ellen directed all market intelligence for the software division of IBM, and spearheaded the design and implementation of quantitative and qualitative research for Lotus Development. Ellen has held senior research positions at BankBoston, Ocean Spray, BBDO Worldwide, and Ogilvy & Mather in New York City. She has worked with a multitude of clients including Proctor & Gamble, Gillette, Blue Cross/Blue Shield, and Bank of America.
Ellen brings expertise in market research and project management to her role as Research Director of Protobrand. Ellen's background includes over 20 years of experience in marketing intelligence and market research across a wide range of clients and industries. She has strong credentials in branding research, advertising effectiveness, customer satisfaction, strategic positioning and messaging, and product development.
Prior to joining Protobrand, Ellen directed all market intelligence for the software division of IBM, and spearheaded the design and implementation of quantitative and qualitative research for Lotus Development. Ellen has held senior research positions at BankBoston, Ocean Spray, BBDO Worldwide, and Ogilvy & Mather in New York City. She has worked with a multitude of clients including Proctor & Gamble, Gillette, Blue Cross/Blue Shield, and Bank of America.
