Philip Granof
Founding Partner
With over twenty years of experience, Phil is an industry leader in integrated communications and branding systems. He has extensive experience in the areas of positioning, corporate identification, brand portfolio optimization, brand equity evaluation, marketing communications, and implementation.
Prior to co-founding Protobrand, Phil was a senior partner at Anspach Grossman Portugal (now Brand Union) and Lippincott Mercer – in which he managed corporate and brand identity programs for national and multinational clients such as American Express, Deloitte, General Foods, IBM and Texaco.
Phil's brand strategy for Deloitte led to the achievement of the 2000 Silver EFFIE Award for Services Marketing. He has an M.B.A. from Dartmouth College's Tuck School of Business, where he has lectured on issues of Branding and Marketing, and received his B.A. from U.C. Berkeley, where he graduated summa cum laude.
With over twenty years of experience, Phil is an industry leader in integrated communications and branding systems. He has extensive experience in the areas of positioning, corporate identification, brand portfolio optimization, brand equity evaluation, marketing communications, and implementation.
Prior to co-founding Protobrand, Phil was a senior partner at Anspach Grossman Portugal (now Brand Union) and Lippincott Mercer – in which he managed corporate and brand identity programs for national and multinational clients such as American Express, Deloitte, General Foods, IBM and Texaco.
Phil's brand strategy for Deloitte led to the achievement of the 2000 Silver EFFIE Award for Services Marketing. He has an M.B.A. from Dartmouth College's Tuck School of Business, where he has lectured on issues of Branding and Marketing, and received his B.A. from U.C. Berkeley, where he graduated summa cum laude.
