Stephen Melanson
Internal Branding
Stephen leads the Verbal Branding practice at Protobrand. In that role, Stephen translates the brand strategy into workable instructions for internal constituencies that help employees talk about the brand. His philosophies are particularly unique in the branding marketplace, filling the gap of a verbal, conversational application for brand positioning.
In all, Stephen has run three companies: a verbal branding development and instruction company, a business coaching company, and a prior branding services firm. Stephen has authored a book about verbal branding, called Jaw Branding™, which describes the verbal gap in the branding services marketplace. Topics covered include philosophies for verbal interactions, the relationship to memory and psychology, its superiority to traditional sales or communications approaches for revenue generation, and the implications of verbal branding for organizational culture. His background also includes being a trained Psychotherapist, professional tennis player, and on-air talk radio host. His clients include Microsoft, Xerox, US Army Corps / Engineers, Dunkin' Donuts, and Amazon.com.
Stephen leads the Verbal Branding practice at Protobrand. In that role, Stephen translates the brand strategy into workable instructions for internal constituencies that help employees talk about the brand. His philosophies are particularly unique in the branding marketplace, filling the gap of a verbal, conversational application for brand positioning.
In all, Stephen has run three companies: a verbal branding development and instruction company, a business coaching company, and a prior branding services firm. Stephen has authored a book about verbal branding, called Jaw Branding™, which describes the verbal gap in the branding services marketplace. Topics covered include philosophies for verbal interactions, the relationship to memory and psychology, its superiority to traditional sales or communications approaches for revenue generation, and the implications of verbal branding for organizational culture. His background also includes being a trained Psychotherapist, professional tennis player, and on-air talk radio host. His clients include Microsoft, Xerox, US Army Corps / Engineers, Dunkin' Donuts, and Amazon.com.
