Protobrand combines smarter, more accurate inquiry with the ability to put insights into action. Through its proprietary online tool Meta4, Protobrand taps the power of metaphor elicitation to dive deep into the mind of the consumer. Through the 18-Point Brand Audit, Protobrand fully deconstructs the rich, unseen life of brands, providing the most comprehensive analysis available to marketing professionals. Through Activ8, Protobrand engages in a disciplined, insight-driven approach to brand development. Protobrand works with global clients and their agencies to build brands that sustain their vitality as they move across markets, cultures, economies, and time.
