THINK LIKE A BEGINNER
Zen Master Suzuki once said, "In the beginner's mind there are many possibilities. In the expert's mind there are few." In some fields, you want an old hack that has done the same trick a thousand times before, say, like in brain surgery, where creativity is not such a good idea. In our field, you really need both — someone who has worked in every industry, but can look at each job with fresh eyes. Whether we conduct research, build strategy, or create design, each assignment is approached with an open mind. In fact, everyone at Protobrand is a tenth-level Zen Master. Well, sort of.
