SOUNDS LIKE A GOOD IDEA, HUH?
A great idea is recognized immediately. But, a bad idea usually only reveals itself after testing. That’s why trusting your instincts to evaluate new products, names, logos, or any new idea should just be the starting point. On the other hand, testing shouldn’t provide the final say, either. All great ideas require a leap of faith. We just prefer informed faith over blind faith. Watching a new idea fail in test can be heartbreaking, but just remember: there’s no crying in branding.
