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The practice area of branded environments is sort of like interior design on steroids. Not only does the brand need to be expressed in everything from furniture to fasteners, but “digital natives” now expect retail to also work seamlessly with the web experience. The result is an all-encompassing brand experience that requires heavy lifting from all of the specialists at Protobrand, from architects to programmers. For the record, though, we don’t condone performance-enhancing drugs for our designers.