THE MOTHER OF ALL...
Despite all its wondrous variations of size, shape, color, and even "equipment," there's no mistaking a human body when you see one. That's an apt illustration of an effective brand design system. It's not the be-all and end-all of brand communication. But it is the foundation of all of that. It is the definitive guide that enables everyone involved in presenting the brand to consistently reinforce its presence across the spectrum of consumer contact. So that, like a human body, you'll know it when you see it.