A ROSE BY ANY OTHER NAME WOULD JUST SMELL
Great names aren’t merely labels. They can make or break products. There’s no question Hollywood gets this. Bet you don’t know who Noah Kaminsky is? Neil Diamond. How about Betty Perske? That’s Lauren Bacall. Duane Douglas Johnson? The Rock. Names have the power to persuade. With over 20,000 newly registered names each week, stakes in the name game have risen considerably. And, winning is just plain hard work — probably 10% inspiration and 90% perspiration. We combine writers, fine artists, strategists, linguists, poets, and professors in a mud-caked collaboration not seen since the Pyramids were built.
