WINNING WORDS
Just do it... We bring good things to life... A diamond is forever. Taglines are your organization’s first line of defense, literally. However, the unsung heroes of branding — the PR boilerplate, “About Us” copy, introductory letter copy, the elevator pitch, and standard PowerPoint slides — bear the weight of the offense. These brand copy elements are at the heart of bringing the strategy to life and must work as one to be effective. It’s fun to discuss whether or not the logo has the right brand personality, but no less important to determine if the elevator pitch has any kick.
