FRITO-LAY LEMONADE, MMMMM
Corn chips make you thirsty, and drinks make you not thirsty. Who can miss the connection? Maybe you’d prefer the active culture in Cosmopolitan Yogurt? Or a cup of juicy Life Savers Soda? Of course, there is always Coors Rocky Mountain Spring Water. Mercifully, these brand fiascos have disappeared, but not without taking a pound of flesh from their respective brands. Extensions are seductive, but success can be elusive. Caterpillar’s line of work clothing did build nicely upon the core meaning of the brand, without overreaching. But use caution. The road to hell is paved with brand extensions, and if it doesn’t pass the “Yuck” test of the average five-year-old, you may be well on your way...
