Meta4 is a consumer insight tool that unearths consumers' deep seated thoughts and feelings across quantitatively valid universes. The results are well-grounded insights backed by a degree of quantitative validity never before found in consumer research.
I find one of the biggest challenges in consumer insights work is discerning between what a customer
says vs. how they actually behave. Meta4 is one of a kind: an innovative methodology that allowed us to uncover key insights
into the 'core of the consumer psyche'. This global tool offered a psychological (and somewhat philosophical) approach to
understanding the metaphors by which they live.
Amie Turrill Owens, Head of Brand Strategy and Consumer Insights
Amie Turrill Owens, Head of Brand Strategy and Consumer Insights
Protobrand applied its novel Meta4 tool to an old problem, namely people's emotional perceptions of
retirement and retirement planning. The results were stunning in the depth of qualitative insight and arresting in the
clarity of quantitative resolution. The Protobrand team showed both strategic foresight and day-to-day professionalism and
made sure that such a complex, multi-faceted approach yields clear, actionable and timely results equally meaningful to
everybody from an agency-based planner to a senior executive on the client side.
German Dziebel, VP, Strategy Director
German Dziebel, VP, Strategy Director
Meta4 provided Hill Holliday insights that became the backbone of a high profile new business pitch.
We use many methodologies to uncover insights, but Meta4 was truly unique in its ability to uncover hidden truths about
people's relationships to brands. It is fast, cost-effective, and produces actionable results.
Thomas Bick, Vice President Strategy and Planning
Thomas Bick, Vice President Strategy and Planning
