CAN IKEA HELP BUILD GM? CAN JETBLUE LIFT STARBUCKS?
Don't only look for your lost car keys where the light is good. And don't only look for insights into your brand among your competition. Given our cross-industry experience, we are certain that GM has more to learn from Apple than Ford, and Microsoft has more to learn from Virgin Atlantic than Cisco. Certainly, there is value in knowing an industry, but sometimes putting the left shoe on the right foot can open up unexpected possibilities. It's our job to make sure you don't fall flat on your face.
