HEAD GAMES
In the mid ‘80s at U.C. Berkeley, a bearded psychology student (now a Founding Partner of Protobrand) decided to spend a little less time in protest marches, and a little more time in the lab. The result of his research was the first evidence that the brain is "hardwired" to accept brands. This came as quite a shock for such a free-spirited liberal, but the evidence was clear: marketers who understood the natural flow of human thought would have a distinct advantage. The beard may be gone now (mostly), but continued attention to advances in neuroscience has put Protobrand at the forefront of the best new thinking in how brands are built. Peace, man.
