Customer Experience Case | Protobrand | System 1 Market Research

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WHAT'S YOUR IDEAL AIRLINE EXPERIENCE?
Expansive legroom, bottomless drinks with little umbrellas, and a separate seating section for loud children are just a few aspects of our ideal air travel experience. However, it's unlikely we'll see any major airline roll out these initiatives in the near future, if ever, so what can airlines actually do to improve a notoriously unpleasant customer experience?
 
The answer is hidden in the deep-seated emotional needs of every traveler.

Our ideal air travel experience might be a bit far-fetched, but an experience designed to leverage the emotions that drive our desire for lofty benefits might just go the extra mile passengers need. Join us for a journey through the competitive skies of air travel, and learn which airline is landing closest to the ideal experience.

 
What is included:
  • Full research report
  • Actionable insights
  • Recommendations to improve air travel and customer experience
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