Card sharks, club bouncers and Lady GaGa all have one thing in common: they understand the value of a good poker face. Our facial expressions tend to ‘give us away’ to onlookers, disclosing how we really feel as events transpire. Unique facial gestures reveal specific emotional responses, and while some individuals can mask their reactions from other people, no one can poker-face technology.


Comprehensive ad testing should not only identify these immediate emotional reactions, but also understand what drives them. To accomplish this goal, we integrated Affectiva’s Emotion Recognition Technology with our own innovative Meta4 Insight research software to evaluate recent ads from smartphone heavy-hitters Apple and Samsung. Which spot generates more happiness… more excitement? Which ad has a greater emotional impact... and why?

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