Emotional Drivers | Protobrand | System 1 Market Research

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CHEVY: BRAND DEVOTION    
This study identified interpretations of freedom that were different yet highly related between Chevy owners. Protobrand surveyed 235 people in the US who were either Chevy owners or new car purchase intenders. The respondents completed a series of metaphor elicitation exercises and response latency questions to reveal their deeply held feelings about Chevy.
 
 
 
 

 

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