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EXPLORING BRAND DIFFERENTIATION: HUNT'S AND HEINZ 

In a kingdom of ketchup, Heinz and Hunt's are locked in a bitter-sweet battle of the realm. But how loyal are their users and how well has each company performed as a brand? Using Meta4 Insight, we discovered more than just attributes: we discovered people. Find out more about the deeper difference in brand awareness,  brand loyalty, and other measures that go beyond traditional brand equity studies.