The world is booming with visual content sharing as a means to communicate, and capitalizing on this visual trend may be the key to digging deeper into the non-conscious motivators of the consumer. Protobrand's Meta4 insight research platform allows rich contextual data to be collected and quantified, helping to identify hidden emotional connections to the concept, brand or category. Traditional 7 point scales lack the depth to tell the whole story; combining the traditional technique with a visual based methodology will unlock differentiation and eliminate the ambiguity within these brand trackers.




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