Uncover True Brand Meaning
Brands are about what they mean to consumers just as much as what they do for consumers.  Measuring the health of your brand has never been more important, but traditional methods lack the depth to develop truly actionable insights and tell the full story of a consumer's relationship with your brand.  Elevate your brand tracker and uncover the truth with tools that allow you to enhance real time, voice-of-the-customer insights and optimize your messaging to strengthen the connections between consumers and your brand.
Sensitivity to Pick Up Changing Dynamics
Our custom tracking studies are powered by Meta4Insight technology that has the sensitivity to pick up changing dynamics in your brand landscape.  Open up new conversations with your customers by allowing them to use their own words instead of pre-defined statements and likert scales.  By incorporating behavioral science techniques, we can reach new depths of understanding and enhance the voice of the consumer instead of stifling it.
Powerful dashboarding tools allow you to get a consistent read on the pulse of your brand, combined with periodic deep-dives into the rich data collected that give you the insights you need to increase ad effectiveness, in-market product performance, customer satisfaction and more.
Real-Time Insights to Inform Business Decisions
Let's chat about your next project
Boston 
Joe St. Hilaire-Bona
jhb@protobrand.com
New York
Pouya Tehranian
ptn@protobrand.com
Chicago
Matt Morris
mms@protobrand.com
Toronto
Peter Costa
pca@protobrand.com
Amsterdam
Rainier van Rietschoten
rvr@protobrand.com
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