Human truths drive actions, and we’re determined to uncover them. There’s always a hidden meaning behind what we do and buy, no matter the product, brand or category (the human truth behind this page: we’re trying to impress you). Here are some discoveries we’ve made in the past that we’d love you to explore.
DRIVE YOUR BRAND ON THE RIGHT TRACK
Come along and explore the emotional benefits that accelerate BMW, Mercedes, Tesla and VolvoPACKAGE TESTING WITH SYSTEM 1
Own the white space with System 1 package testing that leverages eye tracking and visual metaphors to identify the product that stands out from the "pack"SYSTEM 1 AD TESTING
Leverage emotion recognition and System 1 insights for comprehensive ad testing between Apple and SamsungWHAT'S YOUR IDEAL AIRLINE EXPERIENCE
Join us for a journey through the competitive skies of air travel, and learn which airline is landing closest to the ideal experienceVISUALIZING SYSTEM 1
If a picture is worth one thousand words, then how about a video? Tapping into the System 1 mind with video provides a deeper level understanding of emotionsOWN OPEN-RESPONSES WITH SYSTEM 1
Applying a System 1 approach to open-response questioning yields richer data quality and actionable insightsREFRESHING SENSORY EVALUATION
As clear as water: what a blind taste test of Nestlé Pure Life and Fiji Water tells us about the power of brandingTHE FUTURE OF SEGMENTATION
Cheers: check out Corona, Miller Lite and the power of emotion based segmentationSee More