Human truths drive actions, and we’re determined to uncover them. There’s always a hidden meaning behind what we do and buy, no matter the product, brand or category (the human truth behind this page: we’re trying to impress you). Here are some discoveries we’ve made in the past that we’d love you to explore.
DRIVE YOUR BRAND ON THE RIGHT TRACKCome along and explore the emotional benefits that accelerate BMW, Mercedes, Tesla and Volvo
PACKAGE TESTING WITH SYSTEM 1Own the white space with System 1 package testing that leverages eye tracking and visual metaphors to identify the product that stands out from the "pack"
SYSTEM 1 AD TESTINGLeverage emotion recognition and System 1 insights for comprehensive ad testing between Apple and Samsung
WHAT'S YOUR IDEAL AIRLINE EXPERIENCEJoin us for a journey through the competitive skies of air travel, and learn which airline is landing closest to the ideal experience
VISUALIZING SYSTEM 1If a picture is worth one thousand words, then how about a video? Tapping into the System 1 mind with video provides a deeper level understanding of emotions
OWN OPEN-RESPONSES WITH SYSTEM 1Applying a System 1 approach to open-response questioning yields richer data quality and actionable insights
REFRESHING SENSORY EVALUATIONAs clear as water: what a blind taste test of Nestlé Pure Life and Fiji Water tells us about the power of branding
THE FUTURE OF SEGMENTATIONCheers: check out Corona, Miller Lite and the power of emotion based segmentation
POSITIONING MAPPINGChic: explore our positioning map for Forever 21, J.Crew, Old Navy, H&M, American Eagle, Express, Banana Republic and Gap