Case Studies | Protobrand | System 1 Market Research
Human truths drive actions, and we’re determined to uncover them. There’s always a hidden meaning behind what we do and buy, no matter the product, brand or category (the human truth behind this page: we’re trying to impress you). Here are some discoveries we’ve made in the past that we’d love you to explore.
DRIVE YOUR BRAND ON THE RIGHT TRACK
Come along and explore the emotional benefits that accelerate BMW, Mercedes, Tesla and Volvo
PACKAGE TESTING WITH SYSTEM 1
Own the white space with System 1 package testing that leverages eye tracking and visual metaphors to identify the product that stands out from the "pack"
SYSTEM 1 AD TESTING
Leverage emotion recognition and System 1 insights for comprehensive ad testing between Apple and Samsung
WHAT'S YOUR IDEAL AIRLINE EXPERIENCE
Join us for a journey through the competitive skies of air travel, and learn which airline is landing closest to the ideal experience
VISUALIZING SYSTEM 1
If a picture is worth one thousand words, then how about a video? Tapping into the System 1 mind with video provides a deeper level understanding of emotions
OWN OPEN-RESPONSES WITH SYSTEM 1
Applying a System 1 approach to open-response questioning yields richer data quality and actionable insights
#FAKENEWS
See how Meta4 Insight uncovers #FakeNews
REFRESHING SENSORY EVALUATION
As clear as water: what a blind taste test of Nestlé Pure Life and Fiji Water tells us about the power of branding
THE FUTURE OF SEGMENTATION
Cheers: check out Corona, Miller Lite and the power of emotion based segmentation
POSITIONING MAPPING
Chic: explore our positioning map for Forever 21, J.Crew, Old Navy, H&M, American Eagle, Express, Banana Republic and Gap
BRAND RELATIONSHIP MANAGEMENT
Love your customers: the case of Netflix and Xfinity
PROJECTIVE BRAND TRACKING
What's on your hotdog: Heinz or Hunt's?
CUSTOMER SATISFACTION
Disrupting legacy players: the power of Uber and Airbnb
PRODUCT EXPERIENCE
Indispensable in everyday life: Google and Facebook
IDENTITY SEGMENTATION
Just do it: boost your sense of self with Nike
BRAND DEVOTION
Vroom: follow Chevy owners on their road to freedom
BRAND EMOTION MAPPING
Beyond the fizz: see how Coke evokes a sense of serenity
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