Emotional Segmentation | Protobrand | System 1 Market Research

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NIKE: SEGMENTATION  WITH CONSUMER ARCHETYPES
Our research revealed that Nike is a turbocharge which enhances self-identity. We discovered seven archetypes that underscored these feelings of identity, aligned with the respondents' individual life philosophies. This dominantly included the commander-in-chief, the explorer, and the energy czar.
 
 
 
 

 

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