Emotional Benefit Mapping | Protobrand | System 1 Market Research

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COKE: BRAND EMOTION MAPPING   
It could be expected that Coca-Cola's brand would evoke feelings of joy among our respondents, but we also found that it also activates deep underlying feelings of serenity. Coca-Cola drinkers view Coke as the means for a small getaway in their day and use it to refresh, relax and share good times. 
 
 
 
 

 

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