• Abigail Sullivan

Protobrand Goes Wild! A Look Into Projective Research Techniques

Updated: Jun 11, 2019

We asked team members in Protobrand’s Boston office “What animal captures who you are, and why? Here are some of the answers we captured:


“If I had to pick an animal that I relate to, I would be a panda. I think pandas are, in spite of their stressful environment and conditions, they are able to always maintain a calm and relaxed state. That’s what I strive for daily. Ability to handle pressure, high-intensity situations, always maintaining peace of mind and relaxation. I think a panda is also able to get things done for what it needs to survive. I can relate to that as well. Able to get things done and achieve survival and thrive.” - Karla Chavez Hernandez, Research Manager & Analyst


“I am a honey badger. Some of the things I do might not be pretty, but there is a purpose behind everything I do. I like to try to find the best way to go about doing something. And if you ever watch a honey badger, it gets straight to the point.” - Jake Hansen, Research Manager & Analyst


“I am a peacock. Peacocks are majestic birds, but they don’t often show their true talents until they need to show their hand. And I think that captures who I am- because I like to be quiet and keep my head down, but when given the opportunity, I like to spread my feathers (roll my sleeves up) and fly (get to work).” - Garrett Meccariello, Behavioral Scientist


“If I had to pick an animal that captures who I am, I would pick an elephant. In a lot of ways, I’m strong. Elephants are very solid creatures that have a great say in how other animals act. At the same time, they have a very gentle nature about them.” - Anders Bengtsson, CEO


Asking people to describe themselves can be challenging. Rather than asking if someone is outgoing and introverted, an optimist or a pessimist, it is important to ask questions that people can answer with ease. Research techniques incorporating images, metaphors, and projective personas enable people to speak to far greater depths than if they were asked to complete a text-based exercise alone.


To learn more about how you can leverage projective techniques in your next research project, click here, or contact a member of our team today.



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