• Christina Luppi

Protobrand Joins 1% for the Planet & Pledges 1% of total revenue to Environmental Causes

At Protobrand, we strive to live our values every single day, and we are excited and proud to announce our membership in 1% for the Planet. Today more than ever we are all realizing how deeply connected that we are, with each other and with the earth. As a team, we value these connections and feel a responsibility to do our part and take action for the future health of our home planet and for our fellow humans.


Beginning January 1st, 2021, with every project that you conduct with Protobrand, you will be contributing to a better, more sustainable world. We have committed to giving 1% of total revenues each year to a grassroots environmental organization that partners with 1% for the Planet, and that we feel best aligns with our values as a team and will make the greatest impact.


"Currently, only 3% of total philanthropy goes to the environment and, only 5% of that comes from businesses. The planet needs bigger support than this, and our growing network of business members is doing its valuable part to increase giving and support on-the-ground outcomes. We're excited to welcome Protobrand to our global movement," says Kate Williams, CEO of 1% for the Planet.


By contributing 1% of their annual sales, thousands of 1% for the Planet members have raised over $265 million to support approved environmental nonprofits around the globe. Nonprofits are approved based on referrals, track record and environmental focus. Thousands of nonprofits worldwide are currently approved.


About 1% for the Planet

1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We inspire businesses and individuals to support environmental nonprofits through membership and everyday actions. We make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.


Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given more than $265 million to our approved nonprofit partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental nonprofits working toward a better future for all.


Look for their logo to purchase for the planet and learn more at onepercentfortheplanet.org.




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