• Abigail Sullivan

Protobrand recognized as one of the Top 50 Most Innovative Market Research Companies

July 11, 2019



Protobrand was named #32 on the Top 50 Most Innovative Suppliers list for 2019, rising from #50 just one year ago. In addition to making the Most Innovative Suppliers list, Protobrand ranked #15 on the Top 50 List of Strategic Insight Consultancies. The firms’ growth in the ranking is a testament to Protobrand’s commitment to innovation and strategic thinking.


GreenBook, the market research industry’s leading media company, has launched the latest edition of the GreenBook Research Industry Trends (GRIT) Report. The GRIT Report is the most comprehensive and widely read analysis of the insights industry today.


Executive Editor of GreenBook, Lenny Murphy notes “The GRIT Report is the #1 strategic planning tool for those on every side of the table. The industry remains under intense transformative pressures and GRIT continues in its attempt to understand what’s taking place and formulate the implications for today and tomorrow.”


The full version of the 2019 GRIT Report is available here.


About GreenBook: ​GreenBook ​has been an innovator in the industry since 1962, beginning as a subsidiary of the American Marketing Association’s New York chapter. The company quickly evolved into the GreenBook Directory of marketing research companies and facilities. Today, GreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through IIeX events, the GreenBook Blog, the GreenBook market research directory, and the GRIT Report ​— ​GreenBook provides the learning and inspiration insights professionals need to succeed.

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