The Ultimate Summer Reading List for Market Researchers

Looking for a good book? Protobrand’s research team has you covered! Here's our official Summer 2019 reading list for market researchers.

• Research Manager & Analyst, Patricia Zhang recommends Before You Know It: The Unconscious Reasons We Do What We Do by John Bargh Ph.D.

• Director of Brand and Market Insights, Joe St. Hilaire-Bona recommends Misbehaving by Richard Thaler.

• Behavioral Scientist, Garrett Meccariello recommends Norms in the Wild by Cristina Bicchieri.

• Senior Research Manager and Analyst, Ken Ott recommends The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do by Clotaire Rapaille.

• Research Manager and Analyst, Karla Chavez Hernandez, recommends Thinking, Fast and Slow by Daniel Kahneman.