The Ultimate Summer Reading List for Market Researchers
Updated: Aug 1, 2019
Looking for a good book? Protobrand’s research team has you covered! Here's our official Summer 2019 reading list for market researchers.
Research Manager & Analyst, Patricia Zhang recommends Before You Know It: The Unconscious Reasons We Do What We Do by John Bargh Ph.D.
Senior Research Manager and Analyst, Ken Ott recommends The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do by Clotaire Rapaille.