- Abigail Sullivan
The Ultimate Summer Reading List for Market Researchers
Updated: Aug 1, 2019
Looking for a good book? Protobrand’s research team has you covered! Here's our official Summer 2019 reading list for market researchers.

Research Manager & Analyst, Patricia Zhang recommends Before You Know It: The Unconscious Reasons We Do What We Do by John Bargh Ph.D.
Director of Brand and Market Insights, Joe St. Hilaire-Bona recommends Misbehaving by Richard Thaler.
Behavioral Scientist, Garrett Meccariello recommends Norms in the Wild by Cristina Bicchieri.
Senior Research Manager and Analyst, Ken Ott recommends The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do by Clotaire Rapaille.
Research Manager and Analyst, Karla Chavez Hernandez, recommends Thinking, Fast and Slow by Daniel Kahneman.