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GOOGLE VS FACEBOOK: PRODUCT EXPERIENCE  

We're getting behind the screens with Meta4 Insight! Our overall goal was simple: we would leverage the capability of metaphors to uncover how consumers understand the role of the powerful brands in their everyday lives. The insights were intriguing; in both cases, the consumer constructed themselves in relation to each brand through a container metaphor. For these consumers, the presense of Google unclocked life's potential through free and factual information, whereas the presence of Facebook seemed to contain them in the inescapable web of social connection.