Segmentation | Protobrand | System 1 Market Research

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CHEERS TO THE FUTURE OF SEGMENTATION   
Traditional segmentation studies are tedious, inefficient, and difficult to take on a mobile device; which represents a significant hurdle for the majority of respondents who now take surveys on their smart phones. With Meta4 Insight™, a powerful tool for non-conscious measurements, we efficiently derived an emotionally-driven segmentation model of beer drinkers.
 

 

 

 

 

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