Brand Essence | Protobrand | System 1 Market Research
System 1 Brand Essence Studies
Empower your team with the full picture. A Brand Essence study uncovers the values and motivations compelling your target, explore the dynamics of the category, and maps the brand's emotional benefits.
Protobrand Brand Essence studies include:
  • 200 respondents
  • Life philosophy, category, and brand visual exercise
  • Response latency
  • Data analysis
  • Powerpoint report
  • Sample cost included, assumes incidence above 20%
  • $26,700 per study
Contact Us to Learn More
Boston 
Anders Bengtsson
aob@protobrand.com
Toronto
Peter Costa
pca@protobrand.com
Zürich
Annika Henricsson
ahe@protobrand.com
London
Emma Martin
ejm@protobrand.com
Want to understand your brand?
Get in touch to get started:
Contact Us to Learn More
Boston 
Anders Bengtsson
aob@protobrand.com
New York
Pouya Tehranian
ptn@protobrand.com
Chicago
Matt Morris
mms@protobrand.com
Toronto
Peter Costa
pca@protobrand.com
Zürich
Annika Henricsson
ahe@protobrand.com
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