Concept Testing | Protobrand | System 1 Market Research
System 1 Concept Testing
Dying to know which logo is right? Copywriters sandbagged by uncertainty? Our concept testing is designed to clear the air and deliver a reliable answer by leveraging the power of behavioral science. Protobrand's System 1 concept testing protocol has been validated with over 20,000 survey respondents internationally.   
Protobrand Concept Tests include:
  • Monadic concept test with 200 members of your target audience per concept recruited and screened
  • Metaphor elicitation exercise to capture System 1 insights to reveal the appeal of the concept and ways to improve
  • Data analysis including advanced text analytics
  • Response latency to gauge the implicit associations for specific aspects of the concept
  • Full powerpoint report on all the findings
  • Sample cost included, assumes incidence above 20%
  • $7,500 per concept
Ad
Testing
Logo
Testing
Package
Testing
Positioning Strategy
Copy
Testing
Innovation Exploration
Contact Us to Learn More
Boston 
Anders Bengtsson
aob@protobrand.com
Toronto
Peter Costa
pca@protobrand.com
Zürich
Annika Henricsson
ahe@protobrand.com
London
Emma Martin
ejm@protobrand.com
Want to understand your brand?
Get in touch to get started:
Contact Us to Learn More
Boston 
Anders Bengtsson
aob@protobrand.com
New York
Pouya Tehranian
ptn@protobrand.com
Chicago
Matt Morris
mms@protobrand.com
Toronto
Peter Costa
pca@protobrand.com
Zürich
Annika Henricsson
ahe@protobrand.com
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